When the call came in for staffing the U.S. Formula 1 Grand Prix 2024 at Circuit of The Americas with only two days’ notice, Heart of the House didn’t hesitate. We quickly mobilized our team to ensure the event went off without a hitch, recruiting and deploying over 60 staff members for one of the biggest racing events in the country.
Highlights
- Event: U.S. Formula 1 Grand Prix 2024, Circuit of The Americas, Austin, TX
- Notice: 2 days to recruit, onboard, and deploy staff
- Staff Provided: Over 60 staff members
- Roles Filled: Greeters, ticket-checkers, and ushers
- Teamwork: National Support team worked in close coordination with the local Austin team
National and Local Teams: A Winning Partnership
Pulling off this kind of staffing feat required more than just speed—it required seamless coordination between our National team and our local Austin team. The National team, lead by National Business Development Manager, Adrian Gomez and National Special Projects Manager, Nelkar Pereira, acted as the engine, flying in to keep things running, while the local team, familiar with Austin’s unique needs and workforce, worked to ensure every shift was filled with the right talent. Together, they fine-tuned every aspect of staffing, from recruitment to training, ensuring that everyone was ready to meet the high expectations of such a prestigious event.
On Track for Success with Strategic Roles
Our staffing wasn’t just about numbers; it was about placing the right people in the right roles. We provided greeters who ensured racing fans found their way to entrances and directed them toward food vendors, ticket-checkers who smoothly handled the flow of spectators, and ushers who guided fans to their seats. Each of these roles contributed to the larger goal: creating a positive, memorable experience for thousands of guests. Just like in racing, where timing and coordination are crucial, our staff executed their roles with precision, keeping the event running smoothly.
Responding Fast and Finishing Strong
With only 48 hours to respond, we accelerated our recruitment efforts by tapping into our wide network of associates, quickly identifying and deploying top talent in the Austin area. What could have been a scramble for most became an opportunity for us to showcase our expertise in event staffing, as we aligned our resources, coordinated schedules, and ensured every person was in place well before the green flag dropped.
Our team’s ability to quickly shift gears and work in sync meant that by race day, all 60+ staff members were in position and ready to go. Guests were greeted warmly, guided to their seats, and ensured an easy and enjoyable experience—all thanks to the quick collaboration and efficiency of our teams.
Racing Toward the Future
Staffing a high-profile event like the Formula 1 Grand Prix is a challenge we gladly embrace. Just as the best racing teams rely on their drivers and support teams working in harmony, Heart of the House knows that successful events come from collaboration, quick thinking, and flawless execution. Our work at the U.S. Grand Prix is proof that no matter the time frame or scale of the event, we can get the job done—efficiently, effectively, and with heart!
As we look toward the future, we’re ready for our next challenge. Whether it’s a local event or a national stage, our teams are primed and ready to shift into gear, ensuring every event we staff crosses the finish line with flying colors. Request event staff today!
